A fashion trend no one asked for is playing out across magazine covers, music videos and social media where cigarettes are being styled as edgy, not alarming
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Women's smoking was also supported by celebrity smoker/advocates, including Anna Magnani, Sophia Loren, Silvia Pampanini, and the pop singer Mina, who in 1964--the year of the Surgeon General's report--celebrated smoking with a tune called "Fumo Blu" (Blue Smoke) ["Con me tu puoi/Fumare la tua pipa quando vuoi" - "With me you can smoke your pipe whenever you want"]
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But that is the short term effect